What Does Financial Planning Actually Cost in 2026?
I was a practicing CFP. I know what the math costs — and what it costs to have someone else run it for you. Here's the full spectrum from free tools to $15,000/year advisors, and what you're actually paying for.
What Does the Full Cost Spectrum of Financial Planning Look Like?
Financial advisory services in 2026 span a wide range:
- Free tools (Empower, basic Boldin): basic retirement projections, limited scenario modeling - Paid self-directed tools ($120-$200/year): Boldin PlannerPlus, Quicken: comprehensive scenario modeling, Monte Carlo, advisor Q&A - AI analysis services ($89-$99 one-time or annual): automated comprehensive analysis covering all planning modules - Hourly fee-only CFP: $250-$400/hour for specific planning questions or limited engagements - Comprehensive CFP engagement: $2,600-$10,000 initial, $2,000-$7,500/year ongoing - AUM-based advisor: 0.5-1.5% of assets annually — $5,000-$15,000/year on a $1M portfolio
The differences in cost reflect differences in human time, professional accountability, and ongoing relationship — not differences in calculation quality.
What Does Human Advisory Actually Add That the Math Cannot?
As a former CFP, I am probably not the most objective voice here, but I'll try.
For straightforward situations — W-2 income, standard retirement accounts, moderate net worth — the quantitative analysis from a good tool or AI platform is functionally equivalent to what a CFP's software produces. The CFP adds value through:
1. Judgment in complex situations: business ownership, equity compensation, divorce, trust structures 2. Behavioral coaching: accountability to stay invested through volatility, spending discipline in retirement 3. Coordination: integrating with tax preparers and estate attorneys on complex transactions 4. Professional liability: if the analysis is materially wrong, there is a licensed professional accountable
For most households, the highest-leverage use of CFP time is not number-crunching — it's the judgment calls and behavioral support that no tool provides.
Want CFP-Level Analysis at a Fraction of the Cost?
AI Financial Plan is $89 one-time for the full Snapshot analysis — the same 8-module coverage a CFP would run: Monte Carlo, Social Security optimization, Roth conversion, withdrawal sequencing, LTC self-insurance, asset allocation, college funding, and estate planning checklist.
CFP-level math. $89 vs. $2,600-$10,000. Start free at myaifinancialplan.com.
Terms in This Article
Browse Full Glossary →This article is for educational and informational purposes only. It does not constitute investment advice, financial planning advice, or a recommendation to buy or sell any security. AI Financial Plan is not a registered investment adviser, broker-dealer, or financial planner. You should consult with a qualified professional before making financial decisions. Past performance and projected outcomes are not guarantees of future results.
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